How to sell to retail : (Record no. 5802)

000 -LEADER
fixed length control field 02177pam a2200325 a 4500
001 - CONTROL NUMBER
control field 2012039396
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170125114335.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121019s2013 enk 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012039396
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466800 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749466804 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466817 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749466812 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- BDX
-- OCLCO
-- UKMGB
-- YDXCP
-- BWK
-- YNK
-- CDX
-- BKL
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5429
Item number R3448 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/04
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS057000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rayner, Clare.
Authority record control number (local)30244
245 10 - TITLE STATEMENT
Title How to sell to retail :
Remainder of title the secrets of getting your product to market /
Statement of responsibility, etc Clare Rayner.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 244 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc "For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--
520 ## - SUMMARY, ETC.
Summary, etc "Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail trade.
Authority record control number (local)30245
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Authority record control number (local)29252
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Source of acquisition Shelving location Source of classification or shelving scheme Price effective from Date last seen Lost status Koha item type Permanent Location Full call number Damaged status Date acquired Barcode Not for loan
Lee Yan Fong LibraryYBP Library ServicesLibrary Collection 2013-04-102013-04-10 BookLee Yan Fong LibraryHF5429 R3448 2013 2013-03-1800006201 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG