Lee Yan Fong Library

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Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York : McGraw-Hill/Irwin, c2013. - xlvii, 507 p. : col. ill., col. map ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780078028922 (alk. paper) 0078028922 (alk. paper)

LCCN: 2012030984

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K452 2013

Dewey Class. No.: 658.8