Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York : McGraw-Hill/Irwin, c2013. - xlvii, 507 p. : col. ill., col. map ; 28 cm.

Includes bibliographical references and index.

9780078028922 (alk. paper) 0078028922 (alk. paper)

2012030984


Marketing.

HF5415 / K452 2013

658.8

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