Lee Yan Fong Library

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Barden, Phil.

Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. - Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013. - xviii, 270 pages : illustrations (chiefly color) ; 24 cm

Includes bibliographical references and index.

ISBN: 9781118345603 (cloth : alk. paper) 1118345606 (cloth : alk. paper)

LCCN: 2013000333

Subjects--Topical Terms:
Consumer behavior.
Marketing--Psychological aspects.

LC Class. No.: HF5415.32 / B37 2013

Dewey Class. No.: 658.8/342