Decoded : (Record no. 5919)

000 -LEADER
fixed length control field 01212cam a2200313 i 4500
001 - CONTROL NUMBER
control field 2013000333
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170217154808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130110s2013 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013000333
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118345603 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118345606 (cloth : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- OCLCO
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number B37 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barden, Phil.
Authority record control number (local)30564
245 10 - TITLE STATEMENT
Title Decoded :
Remainder of title the science behind why we buy /
Statement of responsibility, etc Phil Barden ; foreword by Rory Sutherland.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, West Sussex, United Kingdom :
Name of publisher, distributor, etc John Wiley & Sons Ltd.,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 270 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Authority record control number (local)28612
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
Authority record control number (local)30478
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Barden, Phil.
Title Decoded
Place, publisher, and date of publication Chichester, West Sussex : John Wiley & Sons Ltd., [2013]
International Standard Book Number 9781118345580
Record control number (DLC) 2013001508
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Source of classification or shelving scheme Source of acquisition Date last seen Full call number Damaged status Price effective from Permanent Location Date acquired Barcode Current Location Lost status Not for loan Koha item type
Library Collection YBP Library Services2013-04-12HF5415.32 B37 2013 2013-04-12Lee Yan Fong Library2013-04-0100006292Lee Yan Fong Library  Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG