Percy, Larry.

Strategic advertising management. - 4th ed. - Oxford : Oxford University Press, c2012. - xxviii, 389 p. ; 25 cm.

9780199605583 (pbk.) 0199605580 (pbk.)


Sales promotion.

HF5438.5 / P475 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG