Strategic advertising management. (Record no. 5936)

000 -LEADER
fixed length control field	00604nam a2200217z 4500
001 - CONTROL NUMBER
control field	co4539495
003 - CONTROL NUMBER IDENTIFIER
control field	local
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140721142836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111006s2012 enk eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199605583 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0199605580 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5438.5
Item number	P475 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Percy, Larry.
Authority record control number	(local)30617
245 00 - TITLE STATEMENT
Title	Strategic advertising management.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Oxford :
Name of publisher, distributor, etc	Oxford University Press,
Date of publication, distribution, etc	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 389 p. ;
Dimensions	25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion.
Authority record control number	(local)30618
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Damaged status	Permanent Location	Price effective from	Date last seen	Full call number	Source of classification or shelving scheme	Koha item type	Barcode	Date acquired	Source of acquisition	Shelving location	Current Location	Lost status	Not for loan
	Lee Yan Fong Library	2013-04-12	2013-04-12	HF5438.5 P475 2012		Book	00005735	2013-04-01	YBP Library Services	Library Collection	Lee Yan Fong Library

Lee Yan Fong Library