Strategic advertising management. (Record no. 5936)

000 -LEADER
fixed length control field 00604nam a2200217z 4500
001 - CONTROL NUMBER
control field co4539495
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111006s2012 enk eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199605583 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199605580 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number P475 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
Authority record control number (local)30617
245 00 - TITLE STATEMENT
Title Strategic advertising management.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 389 p. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Authority record control number (local)30618
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Damaged status Permanent Location Price effective from Date last seen Full call number Source of classification or shelving scheme Koha item type Barcode Date acquired Source of acquisition Shelving location Current Location Lost status Not for loan
 Lee Yan Fong Library2013-04-122013-04-12HF5438.5 P475 2012 Book000057352013-04-01YBP Library ServicesLibrary CollectionLee Yan Fong Library  

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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