Sturdy, Graham R.

Customer relationship management using business intelligence. - Newcastle upon Tyne : Cambridge Scholars Pub., 2012. - xiv, 397 p. ; 22 cm.

9781443840798 (hardback) 1443840793 (hardback)


Customer relations--Management.

HF5415.5 / S78 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG