Davis, John, 1960 February 17-

Measuring marketing : 110+ key metrics every marketer needs. - 2nd ed. - Singapore ; Hoboken, NJ : John Wiley & Sons Singapore, c2013. - xxii, 344 p. ; 26 cm.

9781118153741 (pbk.) 111815374X (pbk.)


Marketing--Evaluation.

HF5415 / D366 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG