Lee Yan Fong Library

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Managing customer trust, satisfaction, and loyalty through information communication technologies / Riyad Eid, United Arab Emirates University, UAE. - Hershey, Pennsylvania : Information Science Reference, [2013] - xxii, 405 pages : illustrations ; 29 cm

Includes bibliographical references and index.

"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.

ISBN: 9781466636316 (hardcover) 1466636319 (hardcover)

LCCN: 2012046840

Subjects--Topical Terms:
Customer relations--Management--Data processing.
Customer relations--Management--Computer programs.

LC Class. No.: HF5415.5 / M158 2013

Dewey Class. No.: 658.8/12