Goldman, Jeremy.
Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman. - New York : American Management Association, c2013. - ix, 294 p. ; 23 cm.
Includes bibliographical references and index.
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
9780814432556 (pbk.) 0814432557 (pbk.)
2012019622
Internet marketing.
Social media.
Social marketing.
Online social networks.
Customer relations.
HF5415.1265 / G644 2013
658.8/72
Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman. - New York : American Management Association, c2013. - ix, 294 p. ; 23 cm.
Includes bibliographical references and index.
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
9780814432556 (pbk.) 0814432557 (pbk.)
2012019622
Internet marketing.
Social media.
Social marketing.
Online social networks.
Customer relations.
HF5415.1265 / G644 2013
658.8/72
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG