Going social : (Record no. 6657)

000 -LEADER
fixed length control field 01840cam a2200301 a 4500
001 - CONTROL NUMBER
control field 2012019622
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170106115356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120517s2013 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012019622
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814432556 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814432557 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- OCLCO
-- BTCTA
-- ABG
-- YBM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number G644 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Goldman, Jeremy.
Authority record control number (local)32226
245 10 - TITLE STATEMENT
Title Going social :
Remainder of title excite customers, generate buzz, and energize your brand with the power of social media /
Statement of responsibility, etc Jeremy Goldman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc American Management Association,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 294 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Authority record control number (local)29251
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
Authority record control number (local)27849
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
Authority record control number (local)28897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
Authority record control number (local)30005
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Permanent Location Source of classification or shelving scheme Source of acquisition Current Location Full call number Koha item type Date last seen Not for loan Lost status Date acquired Price effective from Damaged status Shelving location Barcode
Lee Yan Fong Library YBP Library ServicesLee Yan Fong LibraryHF5415.1265 G644 2013Book2013-04-30  2013-04-082013-04-30 Library Collection00008749
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG