McDaniel, Carl D.

Marketing research essentials. - 8th ed. - Hoboken, NJ : Wiley, c2013. - xxiv, 452 p. ; 26 cm.

9781118249321 (pbk.) 1118249321 (pbk.)


Marketing research.

HF5415.2 / M3825 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG