Marketing research essentials. (Record no. 6980)

000 -LEADER
fixed length control field	00596nam a2200217z 4500
001 - CONTROL NUMBER
control field	co5057030
003 - CONTROL NUMBER IDENTIFIER
control field	NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140721142901.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120529s2013 nju eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118249321 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1118249321 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	M3825 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McDaniel, Carl D.
Authority record control number	(local)33015
245 00 - TITLE STATEMENT
Title	Marketing research essentials.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Hoboken, NJ :
Name of publisher, distributor, etc	Wiley,
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 452 p. ;
Dimensions	26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research.
Authority record control number	(local)28846
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Full call number	Damaged status	Total Checkouts	Date acquired	Date last seen	Barcode	Shelving location	Date checked out	Not for loan	Lost status	Permanent Location	Source of classification or shelving scheme	Koha item type	Price effective from	Source of acquisition	Current Location
HF5415.2 M3825 2013		2	2013-04-22	2018-05-31	00007409	Library Collection	2018-01-02			Lee Yan Fong Library		Book	2013-05-20	YBP Library Services	Lee Yan Fong Library

Lee Yan Fong Library