Lee Yan Fong Library

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Perreault, William D.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina ; Joseph P. Cannon, Ph.D., Colorado State University ; E. Jerome McCarthy, Ph.D., Michigan State University. - Nineteenth edition. - New York, NY : McGraw-Hill Irwin, [2014] - xl, 726, 11 pages : illustrations ; 29 cm

Includes bibliographical references and indexes.

ISBN: 9780078028984 (alk. paper) 0078028981 (alk. paper) 1259060764 9781259060762

LCCN: 2012049765

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / M369 2014

Dewey Class. No.: 658.8