Basic marketing : (Record no. 7260)

000 -LEADER
fixed length control field 01320pam a2200349 i 4500
001 - CONTROL NUMBER
control field 2012049765
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170217144811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130118s2014 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012049765
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028984 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028981 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1259060764
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259060762
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- GYS
-- YDXCP
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number M369 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
Authority record control number (local)30371
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc William D. Perreault, Jr., Ph.D., University of North Carolina ; Joseph P. Cannon, Ph.D., Colorado State University ; E. Jerome McCarthy, Ph.D., Michigan State University.
250 ## - EDITION STATEMENT
Edition statement Nineteenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xl, 726, 11 pages :
Other physical details illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
Authority record control number (local)30372
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
Authority record control number (local)30373
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Current Location Date acquired Date last seen Koha item type Full call number Price effective from Shelving location Lost status Damaged status Barcode Permanent Location Not for loan Source of classification or shelving scheme
YBP Library ServicesLee Yan Fong Library2013-05-202013-09-13BookHF5415.13 M369 20142013-06-13Library Collection  00007691Lee Yan Fong Library  
YBP Library ServicesLee Yan Fong Library2013-06-172013-09-13BookHF5415.13 M369 2014 c.22013-07-18Library Collection  00009397Lee Yan Fong Library  
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG