Lee Yan Fong Library

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蕭湘文.

廣告傳播 = Advertising communications / Advertising communications 蕭湘文著. - 2 ed. - 臺北縣 : 威仕曼文化, 2010. - xii, 374p. : col ill. ; 23 cm. - 廣告公關系列 ; 1 .

參考書目: 371 p. - 374 p.

ISBN: 9789868431775

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Sales promotion.

LC Class. No.: HF5821 / X53 2010