廣告傳播 = (Record no. 7488)

000 -LEADER
fixed length control field 00761nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142913.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131122t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789868431775
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number X53 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name 蕭湘文.
Authority record control number (local)63589
245 10 - TITLE STATEMENT
Title 廣告傳播 =
Remainder of title Advertising communications /
Statement of responsibility, etc 蕭湘文著.
246 31 - VARYING FORM OF TITLE
Title proper/short title Advertising communications
250 ## - EDITION STATEMENT
Edition statement 2 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc 臺北縣 :
Name of publisher, distributor, etc 威仕曼文化,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 374p. :
Other physical details col ill. ;
Dimensions 23 cm.
490 0# - SERIES STATEMENT
Series statement 廣告公關系列 ;
Volume number/sequential designation 1
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc 參考書目: 371 p. - 374 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Authority record control number (local)29259
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Authority record control number (local)30828
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Authority record control number (local)30618
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Price effective from Total Checkouts Source of acquisition Current Location Permanent Location Not for loan Date last seen Total Renewals Damaged status Lost status Source of classification or shelving scheme Barcode Date acquired Koha item type Full call number Date checked out Shelving location
2013-11-221The Commercial Press (H.K.) Ltd.Lee Yan Fong LibraryLee Yan Fong Library 2018-01-031   000139152013-03-14BookHF5821 X53 20102017-12-13Library Collection
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG