Burgess, Cheryl.
The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess. - New York : McGraw-Hill Education, [2014] - xvi, 267 pages : illustrations ; 23 cm
Includes bibliographical references and index.
The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.
9780071816410 (alk. paper) 0071816410 (alk. paper)
2013008757
Internet marketing.
Branding (Marketing)
Social media--Economic aspects.
Business networks.
HF5415.1265 / B867 2014
658.8/72
The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess. - New York : McGraw-Hill Education, [2014] - xvi, 267 pages : illustrations ; 23 cm
Includes bibliographical references and index.
The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.
9780071816410 (alk. paper) 0071816410 (alk. paper)
2013008757
Internet marketing.
Branding (Marketing)
Social media--Economic aspects.
Business networks.
HF5415.1265 / B867 2014
658.8/72
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG