The social employee : (Record no. 8453)

000 -LEADER
fixed length control field 02030pam a2200349 i 4500
001 - CONTROL NUMBER
control field 2013008757
003 - CONTROL NUMBER IDENTIFIER
control field NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170216150429.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130329s2014 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013008757
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071816410 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071816410 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- BDX
-- OCLCQ
-- OCLCA
-- YDXCP
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number B867 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burgess, Cheryl.
Authority record control number (local)36643
245 14 - TITLE STATEMENT
Title The social employee :
Remainder of title how great companies make social media work /
Statement of responsibility, etc Cheryl Burgess and Mark Burgess.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 267 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
Authority record control number (local)28103
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business networks.
Authority record control number (local)30269
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burgess, Mark,
Dates associated with a name 1949-
Authority record control number (local)36644
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Barcode Lost status Date last seen Source of acquisition Damaged status Not for loan Source of classification or shelving scheme Full call number Permanent Location Date acquired Koha item type Shelving location Current Location
2013-09-1300009826 2013-09-13YBP Library Services   HF5415.1265 B867 2014Lee Yan Fong Library2013-09-03BookLibrary CollectionLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG