Lee Yan Fong Library

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Greenberg, Eric, 1968-

Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates. - New York : McGraw-Hill Education, [2014] - xii, 352 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 9780071819503 (alk. paper) 0071819509 (alk. paper)

LCCN: 2013022659

Subjects--Topical Terms:
Internet marketing.
Marketing--Management.

LC Class. No.: HF5415.1265 / G7397 2014

Dewey Class. No.: 658.8/72