Strategic digital marketing : (Record no. 9571)

000 -LEADER
fixed length control field 01100pam a2200313 i 4500
001 - CONTROL NUMBER
control field 2013022659
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170216145012.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130613s2014 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013022659
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071819503 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071819509 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCA
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number G7397 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Greenberg, Eric,
Dates associated with a name 1968-
Authority record control number (local)39231
245 10 - TITLE STATEMENT
Title Strategic digital marketing :
Remainder of title top digital experts share the formula for tangible returns on your marketing investment /
Statement of responsibility, etc Eric Greenberg and Alexander Kates.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 352 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kates, Alexander.
Authority record control number (local)39232
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Damaged status Date acquired Source of classification or shelving scheme Source of acquisition Price effective from Koha item type Lost status Barcode Permanent Location Current Location Date last seen Not for loan Shelving location Full call number
 2013-11-04 YBP Library Services2013-11-19Book 00013880Lee Yan Fong LibraryLee Yan Fong Library2013-11-19 Library CollectionHF5415.1265 G7397 2014
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG