Managing brand equity : (Record no. 11045)

000 -LEADER
fixed length control field 01512cam a2200373 a 4500
001 - CONTROL NUMBER
control field 91010380
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910208s1991 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 91010380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029001013
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029001011
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency NLGGC
-- BAKER
-- BTCTA
-- LVB
-- YDXCP
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number A22 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Authority record control number (local)66316
245 10 - TITLE STATEMENT
Title Managing brand equity :
Remainder of title capitalizing on the value of a brand name /
Statement of responsibility, etc David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press ;
Place of publication, distribution, etc Toronto :
Name of publisher, distributor, etc Maxwell Macmillan Canada ;
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Maxwell Macmillan International,
Date of publication, distribution, etc c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 277-287) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
Authority record control number (local)66347
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intangible property
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
Authority record control number (local)66348
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Bedrijfsbeleid.
Source of heading or term gtt
Authority record control number (local)66349
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Merknamen.
Source of heading or term gtt
Authority record control number (local)66350
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marktwaarde.
Source of heading or term gtt
Authority record control number (local)66351
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Produits de marque
Geographic subdivision États-Unis
General subdivision Gestion.
Authority record control number (local)66352
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Biens incorporels
Geographic subdivision États-Unis
General subdivision Gestion.
Authority record control number (local)66353
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marques de commerce
Geographic subdivision États-Unis
General subdivision Gestion.
Authority record control number (local)66354
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logotypes
General subdivision Gestion.
Authority record control number (local)66355
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Positionnement (Publicité)
Authority record control number (local)66356
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Koha item type Permanent Location Not for loan Damaged status Lost status Shelving location Source of classification or shelving scheme Price effective from Date acquired Source of acquisition Current Location Date last seen Full call number Barcode
BookLee Yan Fong Library   Library Collection 2014-02-102014-01-20YBP Library ServicesLee Yan Fong Library2014-02-10HD69 B7 A22 199100016352
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG