The consumer mind : (Record no. 13149)

000 -LEADER
fixed length control field 01343cam a2200313 a 4500
001 - CONTROL NUMBER
control field 2012003193
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140905143111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120130s2012 enk b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012003193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465704
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749465700
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465711 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749465719 (ebook)
040 ## - CATALOGING SOURCE
Transcribing agency NY
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number M378 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Martinez, Pepe,
Dates associated with a name 1960-
245 14 - TITLE STATEMENT
Title The consumer mind :
Remainder of title brand perception and the implication for marketers /
Statement of responsibility, etc Pepe Martinez.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent 178 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p.[171]-172).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain�s mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of classification or shelving scheme Not for loan Price effective from Date last seen Date acquired Barcode Full call number Lost status Source of acquisition Koha item type Damaged status Current Location Shelving location Permanent Location
  2014-09-052014-09-052014-05-1900018582HF5415.32 M378 2012 YBP Library ServicesBook Lee Yan Fong LibraryLibrary CollectionLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG