The consumer mind : brand perception and the implication for marketers /
by Martinez, Pepe.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, c2012Description: 178 p. ; 23 cm.ISBN: 9780749465704; 0749465700; 9780749465711 (ebook); 0749465719 (ebook).Subject(s): Consumers -- Psychology | Neuromarketing | Branding (Marketing) | Marketing -- Psychological aspects
Contents:
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain�s mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.32 M378 2012 (Browse shelf) | Available | 00018582 |
Total holds: 0
Includes bibliographical references (p.[171]-172).
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain�s mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG