Services marketing : (Record no. 15318)

000 -LEADER
fixed length control field 00811cam a2200277 a 4500
001 - CONTROL NUMBER
control field 667537162
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151130104504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100304s2011 ohua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439039397
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1439039399
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)667537162
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency HKP
049 ## - LOCAL HOLDINGS (OCLC)
Holding library HKPA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number H644 2011
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title concepts, strategies, & cases /
Statement of responsibility, etc K. Douglas Hoffman, John E.G. Bateson.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western Cengage Learning,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 461 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date acquired Source of classification or shelving scheme Current Location Not for loan Lost status Damaged status Date last seen Full call number Permanent Location Source of acquisition Shelving location Price effective from Koha item type Barcode
2015-06-12 Lee Yan Fong Library   2015-11-30HD9980.5 H644 2011Lee Yan Fong LibraryCongageLibrary Collection2015-11-30Book00021734

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG