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Services marketing : concepts, strategies, & cases /

by Hoffman, K. Douglas; Bateson, John E. G.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : South-Western Cengage Learning, c2011Edition: 4th ed.Description: xv, 461 p. : ill. ; 26 cm.ISBN: 9781439039397; 1439039399.Subject(s): Service industries -- Marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HD9980.5 H644 2011 (Browse shelf) Available 00021734
Total holds: 0

Includes index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG