The big book of marketing : (Record no. 2373)

000 -LEADER
fixed length control field 01664cam a2200313 a 4500
001 - CONTROL NUMBER
control field 16026482
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205143258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091217s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009051788
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA971243
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015331419
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071621250 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071621253 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn490809642
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BWX
-- YDXCP
-- VP@
-- UKM
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number B54 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
245 04 - TITLE STATEMENT
Title The big book of marketing :
Remainder of title lessons and best practices from the world's greatest companies /
Statement of responsibility, etc edited by Anthony G. Bennett.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 464 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
9 (RLIN) 1471
Authority record control number (local)29837
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bennett, Anthony G.
9 (RLIN) 1472
Authority record control number (local)40304
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Source of acquisition Lost status Damaged status Koha item type Barcode Current Location Price effective from Date last seen Not for loan Permanent Location Shelving location Source of classification or shelving scheme Date acquired Full call number
YBP Library Services  Book00000327Lee Yan Fong Library2012-05-092012-05-09 Lee Yan Fong LibraryLibrary Collection 2012-04-26HF5415 B54 2010
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG