Marketing demystified : (Record no. 2381)

000 -LEADER
fixed length control field 00994cam a2200313 a 4500
001 - CONTROL NUMBER
control field 16547598
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205143538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101119s2010 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010283375
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB064565
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015561786
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071713917 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071713913 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn466353571
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BTCTA
-- YDXCP
-- QBX
-- KLC
-- CDX
-- VP@
-- OJ4
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number A647 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anselmo, Donna.
9 (RLIN) 1496
Authority record control number (local)40310
245 10 - TITLE STATEMENT
Title Marketing demystified :
Remainder of title a self-teaching guide /
Statement of responsibility, etc Donna Anselmo.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 379 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Damaged status Permanent Location Not for loan Shelving location Date acquired Barcode Current Location Source of acquisition Koha item type Lost status Price effective from Full call number Date checked out Source of classification or shelving scheme Date last seen Total Checkouts
 Lee Yan Fong Library Library Collection2012-04-2600000361Lee Yan Fong LibraryYBP Library ServicesBook 2012-05-09HF5415 A647 20102013-12-20 2013-12-201
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG