The ad-free brand : (Record no. 2767)

000 -LEADER
fixed length control field 01816cam a22003254a 4500
001 - CONTROL NUMBER
control field 17050477
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170125113018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111118s2012 inua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011275336
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015836962
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789748027
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789748029
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn712114624
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency BKL
-- UKMGB
-- YDXCP
-- IMD
-- BWX
-- UNL
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number G73 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grams, Chris
9 (RLIN) 1890
Authority record control number (local)40577
245 14 - TITLE STATEMENT
Title The ad-free brand :
Remainder of title secrets to building successful brands in a digital world /
Statement of responsibility, etc Chris Grams.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, Ind. :
Name of publisher, distributor, etc Que Pub.,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent x, 284 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 266-269) and index.
520 ## - SUMMARY, ETC.
Summary, etc "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget"--Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 1498
Authority record control number (local)28888
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Permanent Location Damaged status Date last seen Date acquired Price effective from Koha item type Shelving location Source of classification or shelving scheme Barcode Source of acquisition Lost status Not for loan Full call number
Lee Yan Fong LibraryLee Yan Fong Library 2012-06-122012-05-242012-06-12BookLibrary Collection 00000862YBP Library Services  HF5415.1255 G73 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG