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The ad-free brand : secrets to building successful brands in a digital world /

by Grams, Chris.
Material type: materialTypeLabelBookPublisher: Indianapolis, Ind. : Que Pub., c2012Description: x, 284 p. : ill. ; 23 cm.ISBN: 9780789748027; 0789748029.Subject(s): Branding (Marketing) | Internet marketingSummary: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget"--Back cover.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.1255 G73 2012 (Browse shelf) Available 00000862
Total holds: 0

Includes bibliographical references (p. 266-269) and index.

"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget"--Back cover.


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