Brand success (Record no. 3025)

000 -LEADER
fixed length control field 01425nam a22003853a 4500
001 - CONTROL NUMBER
control field cis17886807
003 - CONTROL NUMBER IDENTIFIER
control field CaONFJC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170125160526.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||n|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110120s2011 enk sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462871 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749462876 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462888 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749462884 (ebk.)
024 8# - OTHER STANDARD IDENTIFIER
Standard number or code 9786613093868
037 ## - SOURCE OF ACQUISITION
Stock number 309386
Source of stock number/acquisition MIL
040 ## - CATALOGING SOURCE
Original cataloging agency CaONFJC
Transcribing agency CaONFJC
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number H346 2011eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt.
Authority record control number (local)60205
245 10 - TITLE STATEMENT
Title Brand success
Medium [electronic resource] :
Remainder of title how the world's top 100 brands thrive and survive /
Statement of responsibility, etc Matt Haig.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (vii, 296 p.)
500 ## - GENERAL NOTE
General note Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 290-291) and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Authority record control number (local)27869
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Authority record control number (local)29259
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Record control number (DLC)2011002378
International Standard Book Number 9780749462871
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2059/ProductDetail.aspx?id=309386
Public note Connect to MyiLibrary resource.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type eBooks
Holdings
Source of classification or shelving scheme Total Checkouts Current Location Source of acquisition Barcode Not for loan Date acquired Damaged status Shelving location Permanent Location Total Renewals Koha item type Price effective from Lost status Date checked out Date last seen Full call number
 5Lee Yan Fong LibraryYBP Library Services00001139 2012-06-21 Library CollectionLee Yan Fong Library1Book2012-08-01 2022-10-192023-01-03HD69 B7 H346 2011
  Lee Yan Fong LibraryMyiLibrary  2012-04-01 OnlineLee Yan Fong Library eBooks2012-08-08  2012-08-08 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG