000 -LEADER | |
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fixed length control field | 01683nam a2200397 a 4500 |
001 - CONTROL NUMBER | |
control field | EBC661343 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MiAaPQ |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100909s2011 enka sb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
Canceled/invalid LC control number | 2010037756 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9780749461256 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9780749462987 (e-book) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (MiAaPQ)EBC661343 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Au-PeEL)EBL661343 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaPaEBR)ebr10453130 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaONFJC)MIL301650 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)707080423 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MiAaPQ |
Transcribing agency | MiAaPQ |
Modifying agency | MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.12615 |
Item number | .D8 2011 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/342 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Du Plessis, Erik. |
245 14 - TITLE STATEMENT | |
Title | The branded mind |
Medium | [electronic resource] : |
Remainder of title | what neuroscience really tells us about the puzzle of the brain and the brand / |
Statement of responsibility, etc | Erik du Plessis. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London ; |
-- | Philadelphia : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 254 p. : |
Other physical details | ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions. |
533 ## - REPRODUCTION NOTE | |
Type of reproduction | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Neuromarketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=661343 |
Public note | Click to View |
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