The branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand /
by Du Plessis, Erik; ProQuest (Firm).
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, c2011Description: xviii, 254 p. : ill.ISBN: ; .Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing) | Electronic booksOnline resources: Click to View
Contents:
pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions.
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Includes bibliographical references and index.
pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG