Marketing legends (Record no. 34880)

000 -LEADER
fixed length control field 01279nam a2200349 a 4500
001 - CONTROL NUMBER
control field EBC746335
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111121s2011 enk sb 000 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780857248978
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780857248985 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC746335
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL746335
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10511206
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL322328
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)745399468
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M37 2011
245 00 - TITLE STATEMENT
Title Marketing legends
Medium [electronic resource] /
Statement of responsibility, etc Naresh K. Malhotra, editor.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bingley, U.K. :
Name of publisher, distributor, etc Emerald,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 351 p.
490 0# - SERIES STATEMENT
Series statement Review of marketing research, special issue,
International Standard Serial Number 1548-6435 ;
Volume number/sequential designation v. 8
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=746335
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