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Marketing legends [electronic resource] /

by Malhotra, Naresh K; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: Review of marketing research, special issue, v. 8.Publisher: Bingley, U.K. : Emerald, 2011Edition: 1st ed.Description: xix, 351 p.ISBN: ; .Subject(s): Marketing | Electronic booksOnline resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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