The Ultimate Guide to Search Engine Marketing : (Record no. 36240)

000 -LEADER
fixed length control field 06031nam a22004333i 4500
001 - CONTROL NUMBER
control field EBC2080021
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123131.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2007 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781601381569
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780910627993
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC2080021
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL2080021
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL248984
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)869287137
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265 .B768 2007
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Bruce.
245 14 - TITLE STATEMENT
Title The Ultimate Guide to Search Engine Marketing :
Remainder of title Pay Per Click Advertising Secrets Revealed.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Ocala :
Name of publisher, distributor, etc Atlantic Publishing Group,
Date of publication, distribution, etc 2007.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (290 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- SearchEngine.pdf -- Table Of Contents -- Foreword -- Introduction -- Ch.1 History & -- Understanding Of Online Marketing -- Ch.2 Introduction To PPC Advertising -- Ch.3 Search Engine Optimization -- Ch.4 How To Generate Web Site Traffic -- Ch.5 Establishing An Online Marketing Strategy -- Ch.6 How To Budget For Your PPC Advertising Campaign & -- Choose Effective Keywords & -- Keyword Phrases -- Ch.7 Google AdWords -- Ch.8 Yahoo Search Marketing -- Ch.9 Microsoft AdCenter -- Ch.10 How To Identify & -- Combat Fraud -- Ch.11 Increase Profits With Google AdSense -- Ch.12 How To Increase Sales With Affiliate Marketing -- Ch.13 Increase Profits With An Ebay Store Front -- Ch.14 PPC Marketing & -- SEO Case Studies -- Ch.15 Hints, Tips, & -- Advice From The Experts Who Do It Every Day -- Ch.16 Recommended Reference Library -- About The Author -- Glossary -- References -- Index.
520 ## - SUMMARY, ETC.
Summary, etc Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In
520 8# - SUMMARY, ETC.
Summary, etc addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.;Internet marketing.;Web search engines.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Brown, Bruce
Title The Ultimate Guide to Search Engine Marketing : Pay Per Click Advertising Secrets Revealed
Place, publisher, and date of publication Ocala : Atlantic Publishing Group,c2007
International Standard Book Number 9780910627993
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=2080021
Public note Click to View

No items available.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG