Intro -- SearchEngine.pdf -- Table Of Contents -- Foreword -- Introduction -- Ch.1 History & -- Understanding Of Online Marketing -- Ch.2 Introduction To PPC Advertising -- Ch.3 Search Engine Optimization -- Ch.4 How To Generate Web Site Traffic -- Ch.5 Establishing An Online Marketing Strategy -- Ch.6 How To Budget For Your PPC Advertising Campaign & -- Choose Effective Keywords & -- Keyword Phrases -- Ch.7 Google AdWords -- Ch.8 Yahoo Search Marketing -- Ch.9 Microsoft AdCenter -- Ch.10 How To Identify & -- Combat Fraud -- Ch.11 Increase Profits With Google AdSense -- Ch.12 How To Increase Sales With Affiliate Marketing -- Ch.13 Increase Profits With An Ebay Store Front -- Ch.14 PPC Marketing & -- SEO Case Studies -- Ch.15 Hints, Tips, & -- Advice From The Experts Who Do It Every Day -- Ch.16 Recommended Reference Library -- About The Author -- Glossary -- References -- Index.

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addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.