Use and control of social media in international franchise systems. (Record no. 36540)

000 -LEADER
fixed length control field 04130nam a22004333i 4500
001 - CONTROL NUMBER
control field EBC5069793
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123147.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781905895045
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5069793
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5069793
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL316255
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027139949
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 346
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ekberg, Adam.
245 10 - TITLE STATEMENT
Title Use and control of social media in international franchise systems.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Claerhout Publishing,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (44 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note COVER -- CONTENTS -- ABOUT THE AUTHORS -- GENERAL INTRODUCTION: USES OF SOCIAL MEDIA IN AN INTERNATIONAL FRANCHISE SYSTEM( -- Definition of Social Media -- What kinds of social media are popular and how do they work -- Content of / legal goods on social media websites -- How social media websites are used -- Franchisors -- Franchisees -- Customers of franchise-systems / brands -- Employees -- USE OF THE INTERNET BY FRANCHISORS AND FRANCHISEES - LEGAL ISSUES -- Trademark issues -- Copyright and related issues -- Advertising practices -- Franchise offers/sales -- Internet marketing vs. contractual exclusivity -- Twitter and other postings of franchisees vs. contractual secrecy obligations -- Privacy and data protection -- U.S. perspective -- E.U. perspective -- Non-contractual measures to control franchisee social media behavior -- Jurisdiction issues -- Minor contracting -- BRAND CONTROL INTERNATIONALLY -- In-house monitoring programs -- Use of monitoring services -- International franchisees having monitoring and reporting responsibility -- Multiple country international trademark and domain name protections -- International trademark registration mechanisms -- Domain name registration internationally -- Multiple country international copyright registrations -- REFLECTING SOCIAL MEDIA IN INTERNATIONAL FRANCHISE AGREEMENTS -- Brand protection - trademarks -- Brand protection - Copyright materials -- Trade secrets and confidential information -- Personal information privacy -- Advertising, marketing and promotion -- Contests -- Defamation (libel and slander) -- Employment law issues -- Third party liability issues -- BEST PRACTICE CONSIDERATIONS -- CONCLUSION -- Do's -- Don'ts.
520 ## - SUMMARY, ETC.
Summary, etc The use of social networking services or social media like Facebook, Twitter, YouTube, MySpace and many others has grown exponentially in recent years. These media phenomena are increasingly used by brand owners, their customers and their employees. This report deals with some of the challenging legal issues that have arisen along with the use of such sites and the particular impact of such issues on international franchising. It provides practical guidance on how such use should be managed and controlled in international franchise arrangements. Because of the relative infancy of most social media and their recent adoption by franchise systems, many of these issues have only recently been identified and the bulk are still searching for a final resolution.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name H�arting, Niko.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hero, Marco.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lindsey, Michael K.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Polsky, Leonard.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Ekberg, Adam
Title Use and control of social media in international franchise systems
Place, publisher, and date of publication : Claerhout Publishing,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5069793
Public note Click to View

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