UNDERCOVER. (Record no. 36611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03230nam a22003973i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC5134636 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191009123150.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191009s1900 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282790162 |
| -- | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC5134636 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL5134636 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL279016 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1027145109 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 5.437 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bowles, Cennydd. |
| 245 10 - TITLE STATEMENT | |
| Title | UNDERCOVER. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | : |
| Name of publisher, distributor, etc | Pearson Education Inc, |
| Date of publication, distribution, etc | 1900. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | �1900. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (193 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Table of Contents -- CHAPTER 1 Going Undercover -- The Undercover Manifesto -- CHAPTER 2 Exploring the Problem -- Hit the Ground Running -- Defining the Problem -- Culture -- User Research Under the Radar -- Research Outputs -- CHAPTER 3 Generating Ideas -- Sketching -- Collaborative Design -- Sharing the Spark -- Design Principles -- CHAPTER 4 Making It Real -- Design Deliverables -- Fidelity -- Better Deliverables -- CHAPTER 5 Refining Your Solution -- The Nature of Iteration -- Testing with Users -- Critique -- After Launch -- CHAPTER 6 Working with... -- Working with Developers -- Working with Visual Designers -- Working with Content Specialists -- Working with Product Owners -- Working with Marketers -- Working with SEO Specialists -- Working with Senior Managers -- Working with Agile -- CHAPTER 7 Where Next? -- UX Leadership -- Moving On -- Over to You -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Box, James. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Bowles, Cennydd |
| Title | UNDERCOVER: User Experience Design: Learn How to do Great UX Work with Tiny Budgets, no Time, and Limited Support |
| Place, publisher, and date of publication | : Pearson Education Inc,c1900 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5134636 |
| Public note | Click to View |
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG