Next Generation Business Strategies for the Base of the Pyramid. (Record no. 36631)

000 -LEADER
fixed length control field 05939nam a22004093i 4500
001 - CONTROL NUMBER
control field EBC5135349
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123150.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282885394
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5135349
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5135349
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL288539
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027157863
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name London, Ted.
245 10 - TITLE STATEMENT
Title Next Generation Business Strategies for the Base of the Pyramid.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education Inc,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (289 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Acknowledgments -- About the Authors -- Dedication -- The Big Picture -- Foreword -- Introduction: Creating a Fortune with the Base of the Pyramid -- Part One: Roadmaps for Success -- Chapter 1 Building Better Ventures with the Base of the Pyramid: A Roadmap -- Chapter 2 Innovation for the BoP: The Patient Capital Approach -- Part Two: Strategic Opportunities -- Chapter 3 Taking the Green Leap to the Base of the Pyramid -- Chapter 4 Needs, Needs, Everywhere, But Not a BoP Market to Tap -- Part Three: Effective Implementation -- Chapter 5 A Micro-Level Approach to Understanding BoP Markets -- Chapter 6 Reframing Design for the Base of the Pyramid -- Chapter 7 BoP Venture Formation for Scale -- Conclusion: A Continuing Journey -- Appendix: Attendees from 2009 Conference: Creating a Shared Roadmap -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z.
520 ## - SUMMARY, ETC.
Summary, etc “Anyone interested in the challenges and opportunities faced by the low-income people must read this well-researched book. At a time when intellectual discourse on this important topic is urgently needed, London’s and Hart’s book combines a wealth of experience in the corporate setting with a deep understanding of economics. Needless to say, we are in the midst of multiple global crises threatening the well-being of all. This book is an attempt to give capitalism new strategies for responding to those crises.” --Muhammad Yunus, Head of Grameen   “This book demonstrates that the most socially useful business models to serve the Base of the Pyramid are those which are created for the market they seek to serve, incorporating appropriate green technologies and innovation-oriented strategies in venture development. Such ventures can go on to achieve the higher purpose of BoP businesses: poverty alleviation.” --Ratan Tata, CEO, Tata Industries   “More than a decade ago, C.K. Prahalad and others first opened our eyes to the huge opportunities inherent in Base of the Pyramid markets. This book captures the thinking of the last 10 years and confirms that those opportunities are greater than ever. As such, it is a fitting tribute to Prahalad and his fellow pioneers--and an essential read for anyone wishing to understand and capitalize upon the real potential of BoP marketplaces.” --Paul Polman, Chief Executive, Unilever   “A crucial and most creative re-framing of the BoP debate: The authors look at the world’s poor not just as four billion more consumers, but also as a source of talented entrepreneurs--potential business partners ready to enter the formal economy to put their assets to work and lift themselves, and their countries, out of poverty.” --Hernando de
520 8# - SUMMARY, ETC.
Summary, etc Soto, Institute for Liberty and Democracy     During the last decade, first-generation “Base of the Pyramid” (BoP) ventures focused primarily on “finding a fortune at the BoP“ by selling existing goods to and sourcing familiar products from the world’s four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that experience, crucial lessons have been learned. Innovators are now succeeding--thanks to a more sophisticated and nuanced approach based on “creating a fortune with the BoP.”   In this book, co-editors Ted London, Stuart L. Hart, and other leading BoP thought and practice leaders show how to apply these second-generation BoP innovations, techniques, and business models. You’ll learn how to build successful business ventures, create sustainable business ecosystems, design new technologies with the BoP in mind, and even transform entire sectors through collaborative entrepreneurship. Key lessons to be learned include   Roadmaps for Success •  A roadmap for venture development •  Patient capital and innovation for the BoP   Strategic Opportunities •  The “Green Leap” and the BoP •  Turning BoP needs into markets   Effective Implementation •  Understanding the BoP at the micro level •  Reframing design for the BoP •  Scaling up BoP ventures  .
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hart, Stuart L.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading London, Ted
Title Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
Place, publisher, and date of publication : Pearson Education Inc,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5135349
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