Secrets of Success in Marketing : (Record no. 36682)

000 -LEADER
fixed length control field 03640nam a22003853i 4500
001 - CONTROL NUMBER
control field EBC5138297
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123152.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2011 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273742463
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5138297
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5138297
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL305616
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1015879227
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Linton, Ian.
245 10 - TITLE STATEMENT
Title Secrets of Success in Marketing :
Remainder of title 20 ways to accelerate your marketing performance.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education UK,
Date of publication, distribution, etc 2011.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (281 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- The secrets of success in marketing -- Contents -- About the author -- Introduction -- Part 1 Closer to your customers: the true measure of success -- Get up close and personal with the precision of one-to-one marketing -- A lifetime together - the true value of long-term customer relationships -- Community service - a problem shared -- Put customers on your product development team -- Pass the parcel - make it easier for customers to contact you -- Part 2 It takes more than a product to succeed -- Piggyback on other brands -- Service charge is extra -- Sell the knowledge -- Risky business - pricing in challenging times -- Part 3 Don't keep it secret: get the story across -- How to win friends and influence the influencers -- Trust me, I'm financially sound -- How many agencies does it take to change a prospect's mind? -- Part 4 People matter: the inside track to success -- Get everyone on board -- Expand your team without hiring -- Partnership - more power to your marketing elbow -- Measure for measure - just what is marketing success? -- Index.
520 ## - SUMMARY, ETC.
Summary, etc Real world marketing for real world professionals – everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Linton, Ian
Title Secrets of Success in Marketing : 20 ways to accelerate your marketing performance
Place, publisher, and date of publication : Pearson Education UK,c2011
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5138297
Public note Click to View

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