Cover -- The secrets of success in marketing -- Contents -- About the author -- Introduction -- Part 1 Closer to your customers: the true measure of success -- Get up close and personal with the precision of one-to-one marketing -- A lifetime together - the true value of long-term customer relationships -- Community service - a problem shared -- Put customers on your product development team -- Pass the parcel - make it easier for customers to contact you -- Part 2 It takes more than a product to succeed -- Piggyback on other brands -- Service charge is extra -- Sell the knowledge -- Risky business - pricing in challenging times -- Part 3 Don't keep it secret: get the story across -- How to win friends and influence the influencers -- Trust me, I'm financially sound -- How many agencies does it take to change a prospect's mind? -- Part 4 People matter: the inside track to success -- Get everyone on board -- Expand your team without hiring -- Partnership - more power to your marketing elbow -- Measure for measure - just what is marketing success? -- Index.

Real world marketing for real world professionals – everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.