Principles of direct, database and digital marketing / (Record no. 42184)

000 -LEADER
fixed length control field 00749nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221202135146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221202s2014 nyu 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273756507
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency NY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number T35 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan.
240 10 - UNIFORM TITLE
Uniform title Principles of direct and database marketing.
245 10 - TITLE STATEMENT
Title Principles of direct, database and digital marketing /
Statement of responsibility, etc Alan Tapp, Ian Whitten and Matthew Housden.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 559 p. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Database marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Whitten, Ian.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Housden, Matthew.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Barcode Permanent Location Source of classification or shelving scheme Koha item type Shelving location Date acquired Lost status Date last seen Not for loan Current Location Full call number Damaged status
2022-12-0200029588Lee Yan Fong Library BookLibrary Collection2022-12-02 2022-12-02 Lee Yan Fong LibraryHF5415.126 T35 2014 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG