Marketing strategy : (Record no. 6022)

000 -LEADER
fixed length control field 01031cam a2200301 a 4500
001 - CONTROL NUMBER
control field ocn800033249
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161229095340.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120712s2014 ohuab b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012950625
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285073040 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285073045 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- BWX
-- IQU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number M3586 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
Authority record control number (local)30837
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title text and cases /
Statement of responsibility, etc O.C. Ferrell, Michael D. Hartline.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, OH :
Name of publisher, distributor, etc South-Western/Cengage Learning,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 587 p. :
Other physical details ill. (some col.), map ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
Authority record control number (local)27837
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
Authority record control number (local)30838
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA]
Personal name 080313
Numeration 183026
Relator term 18091
Date of a work 246636
Miscellaneous information 1
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element ybp
Subordinate unit GEREG
Date of meeting or treaty signing 99952470951
Holdings
Source of acquisition Not for loan Damaged status Koha item type Date last seen Permanent Location Barcode Shelving location Price effective from Current Location Source of classification or shelving scheme Date acquired Lost status Full call number
Cengage Learning Hong Kong Limited  Book2013-04-15Lee Yan Fong Library00006845Library Collection2013-04-15Lee Yan Fong Library 2013-04-10 HF5415.13 M3586 2014
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG