Marketing strategy : (Record no. 7285)

000 -LEADER
fixed length control field 00891pam a2200277 a 4500
001 - CONTROL NUMBER
control field 2012041227
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121010s2014 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012041227
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028946
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028949
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency OCLCO
-- YDXCP
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number W249 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
Authority record control number (local)33739
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 368 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
Authority record control number (local)33738
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Permanent Location Source of classification or shelving scheme Damaged status Not for loan Date acquired Koha item type Shelving location Lost status Current Location Barcode Date last seen Source of acquisition Full call number Price effective from
Lee Yan Fong Library   2013-05-20BookLibrary Collection Lee Yan Fong Library000077202013-06-14YBP Library ServicesHF5415.13 W249 20142013-06-14
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG