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Marketing strategy : a decision-focused approach /

by Walker, Orville C; Mullins, John W. (John Walker).
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2014Edition: 8th ed.Description: xvi, 368 p. : ill. ; 26 cm.ISBN: 9780078028946; 0078028949.Subject(s): Marketing -- Management
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.13 W249 2014 (Browse shelf) Available 00007720
Total holds: 0

Includes bibliographical references and indexes.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG