Loyalty 3.0 : (Record no. 7962)

000 -LEADER
fixed length control field 01205cam a22003498i 4500
001 - CONTROL NUMBER
control field 17627610
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170217141100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130215s2013 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013004837
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071813372 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071813373 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number P34 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Paharia, Rajat.
Authority record control number (local)35247
245 10 - TITLE STATEMENT
Title Loyalty 3.0 :
Remainder of title how to revolutionize customer and employee engagement with big data and gamification /
Statement of responsibility, etc by Rajat Paharia.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc [2013]
300 ## - PHYSICAL DESCRIPTION
Extent xv, 283 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyalty.
Authority record control number (local)35248
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
Authority record control number (local)30005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate culture.
Authority record control number (local)31679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational behavior.
Authority record control number (local)28898
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Shelving location Date last seen Koha item type Current Location Permanent Location Lost status Not for loan Date acquired Source of acquisition Price effective from Source of classification or shelving scheme Full call number Barcode Damaged status
Library Collection2013-08-06BookLee Yan Fong LibraryLee Yan Fong Library  2013-07-15YBP Library Services2013-08-06 HF5415.32 P34 201300011623 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG