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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /

by Paharia, Rajat.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, [2013]Description: xv, 283 pages ; 24 cm.ISBN: 9780071813372 (alk. paper); 0071813373 (alk. paper).Subject(s): Brand loyalty | Customer relations | Marketing -- Management | Corporate culture | Organizational behavior
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.32 P34 2013 (Browse shelf) Available 00011623
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG