Consumer behavior : buying, having, and being /
by Solomon, Michael R.
Material type:
BookPublisher: Boston : Pearson, [2015]Edition: Eleventh Edition.Description: xxii, 582 pages : illustrations ; 29 cm.ISBN: 9780133450897; 0133450899.Subject(s): Consumer behavior
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.32 S6 2015 (Browse shelf) | Available | 00016799 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| No cover image available | No cover image available | |||||||
| HF5415.32 S26 2013 International consumer behavior in the 21st century : | HF5415.32 S35 2015 Consumer behavior / | HF5415.32 S355 2012 Happy customers everywhere : | HF5415.32 S6 2015 Consumer behavior : | HF5415.32 V36 2012 Unconscious branding : | HF5415.33.C6 Z54 2020 v.1 支援自閉症譜系障礙消費者提升自我保護能力 : | HF5415.33.C6 Z54 2020 v.2 支援自閉症譜系障礙消費者提升自我保護能力 : |
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG