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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type:  Book; Format:
print
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
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Happy customers everywhere : how your business can profit from the insights of positive psychology
by Schmitt, Bernd;
Van Zutphen, Glenn.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S355 2012.
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Critical thinking in consumer behavior : cases and experiential exercises
by Graham, Judy (Judy Frazer).
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
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Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 G7295 2010.
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The marketing matrix : how the corporation gets its power--and how we can reclaim it
by Hastings, Gerard.
Material type: Book; Format:
print
bibliography
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Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H3653 2013.
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Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
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Using technology to sell tactics to ratchet up results
by London, Jonathan;
Lucas, Martin.
-- SpringerLink Material type: Book; Format:
available online
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Publisher: [New York, N.Y.] : Apress : Springer, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 L66 2012.
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迷失喪拼場 : 透視消費潮人文化
by 陳英凱;
賴珮筠.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : 天窗出版, 2005Other title: 透視消費潮人文化..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Leisure Reading HC79 C6 C55 2005.
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Consumer behaviour : applications in marketing
by East, Robert.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 E274 2013.
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Microeconomics and behavior
by Frank, Robert H.
Edition: 8th ed.Material type: Book; Format:
print
bibliography
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Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HB171.5 F733 2010.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Sexy little numbers : how to grow your business using the data you already have
by Maex, Dimitri;
Brown, Paul B.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
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Publisher: New York : Crown Business, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M34 2012.
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Decoded : the science behind why we buy
by Barden, Phil.
Material type: Book; Format:
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bibliography
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Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 B37 2013.
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Consumer behavior
by Hoyer, Wayne D;
MacInnis, Deborah J;
Pieters, Rik.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
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Publisher: Australia : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 H69 2013.
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Handbook of developments in consumer behaviour
by Wells, Victoria.
Material type: Book; Format:
print
Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 H36 2012.
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Flux : what marketing managers need to navigate the new environment
by Soberman, David;
Soman, Dilip.
Material type: Book; Format:
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Publisher: Toronto ; Buffalo : University of Toronto Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 F58 2012.
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Unconscious branding : how neuroscience can empower (and inspire) marketing
by Van Praet, Douglas.
Edition: First edition.Material type: Book; Format:
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bibliography
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Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 V36 2012.
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International consumer behavior in the 21st century : impact on marketing strategy development
by Samli, A. Coskun.
Material type: Book; Format:
print
Publisher: New York : Springer, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S26 2013.
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Psychoanalytic accounts of consuming desire : hearts of darkness
by Desmond, John.
Material type: Book; Format:
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bibliography
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Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 D475 2013.
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The no B.S. guide to marketing to leading edge boomers & seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by Kennedy, Dan S;
Kessler, Chip;
Giagnocavo, Jeff.
Material type: Book; Format:
print
bibliography
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Publisher: [Irvine, Calif.] : Entrepreneur Press, c2013Other title: No B.S. guide to marketing to leading edge boomers and seniors; No B.S. marketing to boomers & seniors; No B.S. marketing to boomers and seniors.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.332 O43 K46 2013.
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